Direct Mail List Segmentation

Direct Mail List Segmentation: How to Target Smarter and Spend Less

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Birds-eye flat-lay of a mailing list grid with a hand highlighting a targeted segment of address cards separated from the broader untargeted audience illustrating direct mail list segmentation strategy

Direct mail list segmentation divides a mailing audience into defined subgroups — by demographics, behavior, geography, life stage, or purchase history. The goal is to tailor the message, offer, or format of each piece to the specific characteristics of each segment. Done well, it is the single highest-leverage optimization available to a direct mail program. … Read more about Direct Mail List Segmentation: How to Target Smarter and Spend Less