Direct Mail Printing: What You Need to Know Before You Print

Hand lifting the corner of a premium direct mail postcard stack in the foreground with a commercial printing press glowing in the background suggesting direct mail printing production quality and stock selection

Direct mail printing is the production stage where strategy and creative execution meet the physical reality of ink on paper. It is also the stage where campaigns most frequently encounter preventable problems that cost time, money, and campaign performance. A file submitted with the wrong color mode produces a color shift at press. A low-resolution … Read more about Direct Mail Printing: What You Need to Know Before You Print