How to Measure Direct Mail ROI

How to Measure Direct Mail ROI: A Step-by-Step Guide

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Three direct mail attribution tracking tools — call tracking smartphone, UTM analytics laptop, and intake form notebook — arranged in a triangle around a central response rate metric card illustrating how to measure direct mail ROI with a complete attribution infrastructure

How to measure direct mail ROI is the question that separates businesses running direct mail campaigns from businesses running direct mail programs. A campaign is a one-time event — a piece mailed, some calls received, an uncertain number of new customers acquired, no data collected, no baseline established, no learning carried forward to the next … Read more about How to Measure Direct Mail ROI: A Step-by-Step Guide