Best Time to Send EDDM

EDDM Calendar: Best Times of Year to Mail for Maximum Response

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Overhead flat-lay of EDDM postcard surrounded by four seasonal props representing the best time to send EDDM across the annual campaign calendar

Knowing the best time to send EDDM is one of the highest-leverage decisions in any direct mail campaign. The same postcard — same design, same offer, same routes — can generate dramatically different response rates depending on when it lands in the mailbox. Timing your drop to align with seasonal demand, consumer psychology, and competitive … Read more about EDDM Calendar: Best Times of Year to Mail for Maximum Response