Direct Mail Frequency Best Practices

Direct Mail Frequency: How Often Should You Mail for Maximum ROI?

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Annual campaign calendar on a wall above three sequenced direct mail postcards on a desk with a hand marking three campaign drop dates illustrating direct mail frequency best practices for a three-drop acquisition sequence

Direct mail frequency best practices are among the most consistently misunderstood variables in campaign planning. Most businesses that try direct mail and abandon it after one drop are not abandoning a failing channel. Rather, they are abandoning a failing frequency strategy. A single direct mail piece, mailed once to a cold list, is statistically unlikely … Read more about Direct Mail Frequency: How Often Should You Mail for Maximum ROI?