Direct Mail Mistakes to Avoid

Direct Mail Mistakes to Avoid: What Kills Your Campaign Results and How to Fix Them

by
Two direct mail postcards on a dark surface — a cluttered ineffective version stamped with a red X beside a clean high-performing version — illustrating the most critical direct mail mistakes to avoid in campaign design

The most expensive direct mail mistakes to avoid are not the ones that stop a campaign from mailing. Those surface quickly, get corrected, and get mailed. The most expensive mistakes, instead, are the ones that allow a campaign to mail perfectly while silently destroying its response rate. A postcard that reaches 5,000 households and generates … Read more about Direct Mail Mistakes to Avoid: What Kills Your Campaign Results and How to Fix Them