EDDM vs Informed Delivery: How to Combine Physical and Digital Mail for Maximum Impact
When marketers talk about EDDM vs Informed Delivery, they’re often framing the question incorrectly — as a choice between two competing approaches when the most effective campaigns use both simultaneously. Every Door Direct Mail and USPS Informed Delivery are not substitutes for one another. They are complementary layers of the same mail campaign, one physical … Read more about EDDM vs Informed Delivery: How to Combine Physical and Digital Mail for Maximum Impact